Okay, which do you prefer? I'm not really the fan of being startled. Something just poping up or making a noise in order to make you jump just doesn't do it for me. Fear is an anticipation, a lingering thought, a horrible turn of the imagination. It is the unknown sound that you're not sure you heard, that shadow of something you can't quite make out, a movement out of the corner of your eye. Making someone scared is a subtle act. Startling someone lacks finesse.