Your DVDs are Now Drink Coasters
Hot on the heels of their HD-DVD trade in program Red2Blu, Warner Bros. has just announced a new DVD to Blu-ray trade in service called (appropriately enough) DVD2Blu. For a fee of $7.95 - $9.95 (natch) and $4.95 shipping per order (orders over $25 are free) you can trade in your DVDs for Blu-rays of the same title.
Current horror titles available for trade include: Pan’s Labyrinth ($9.95), The Orphanage ($9.95), A Clockwork Orange: Special Edition ($7.95), Beetlejuice ($7.95), Final Destination ($7.95) and The Shining: Special Edition ($7.95). If you head over to DVD2Blu.com, you can check out the 50+ titles currently available for swap and start trading.
Depending on how much you paid for the original DVD, this could be a fairly cost effective way to upgrade, especially if you take advantage of the free shipping offer on orders of $25.00 or more. This is only the first of many such offers, even Amazon has jumped on board offering a service (pennies on the dollar mind you) that allows you to trade in your DVDs for Amazon credit towards your next Blu-ray purchase. Looks like the home video market is definitely headed Blu.
