News: What the Fear

So Many Ways to Get 'The Crazies'...

by Joseph McCabe, Tue., Feb. 16, 2010 12:35 PM PST
crazies

The advance word on The Crazies, director Breck Eisner's remake of the George Romero cult fave film, has been pretty positive thus far. So it's probably a smart move on Overture's part that it's preparing to satisfy fans' craving to get, well, crazy -- with a variety of tie-in projects. We just received word from the studio that it's about to release comic books, "motion comics", and a Facebook "tower defense" game for your crazed enjoyment. Check out how the outbreak will hit all these media after the jump, along with a gallery of comics covers and -- BONUS -- a cool new clip from the film.

The comic book will come courtesy of Top Cow. According to the press release, it's "broken into four chapters:  Hopman Bog, Dwyer Creek, Black Pond and Ogden Marsh.  The comic series traces an outbreak that takes over the minds and bodies of the citizens in Ogden Marsh, Iowa and each chapter focuses on a different aspect of this epidemic. The first two issues will be available in comic book stores nationwide on February 17, 2010, with the next two available February 24, 2010."

The motion comic comes from Starz Digital Media, which, again according to the release, "in association with Double Barrel Motion Labs, will release a four-part motion comic series as an animated companion to the film and based on the comic miniseries. Episode 1 of the motion comic series, "Hopman Bog," will be available for purchase on the iTunes and PlayStation® Networkplatforms on February 23, 2010."

For those who prefer the web to comics, "Starz Digital Media and Merscom have also co-produced a social media game that brings Facebook members a chance to stop the Crazies in "The Crazies Tower Defense." Available at no charge, players must strategically place defenses around Ogden Marsh in order to prevent a perpetual onslaught of Crazies from attacking the town. The game utilizes the latest social networking functionality allowing players to share their progress and achievements with friends.  For a small cost, users may purchase advanced weaponry and look for an edge in their battle against the Crazies. The Crazies Tower Defense may be played at apps.facebook.com/crazies."

Want to share the Crazies love with your iPhone? "Coinciding with the launch of the printed comic book series and the motion comic, the studio has also created the iPhone application "Beware the Infected". The iPhone app allows users to photograph themselves or friends, "crazify" their face, and insert that picture into a "wanted" style warning flyer.  The resulting image is branded with The Crazies logo and can be saved or emailed to friends directly from the app.  The application is available directly at http://itunes.apple.com/us/app/the-crazies/id349550509?mt=8."

Finally, for those still wanting more, "Overture has created an interactive game, "Battlemail", that is a viral application designed to allow users to "battle" their friends as a "Crazy" from the movie via email or through Facebook.  Users access the application through The Crazies movie website at http://www.thecrazies-movie.com/#/battlemail, choose ten attack moves and send their challenge to their friends.  Friends who have been challenged are given the opportunity to choose their own ten attack moves and the result is a live action movie clip where users can watch their battle.  Resulting videos are either emailed or posted to the user's Facebook wall, and with a nearly unlimited number of combinations, the battles are always unique and fun." 

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