FX's new series American Horror Story climbed in its ratings last night, as the show's third episode scared up more viewers than its second. More info after the break.
According to The Hollywood Reporter, the show's ratings climbed five percent for the third episode. "Total audience reached 2.59 million viewers, compared to the sophomore outing's 2.46 million. The series was also up 12 percent among adults 18-49 (1.96 million vs. 1.75 million), approaching the premiere demo rating of 2.04."
"In adults 18-34, American Horror Story managed to pull a series high in adults 18-34 (1.25 million), performing especially well among men 18-34."
"Viewership still doesn't approach the series premiere numbers of 3.2 million."
"Capitalizing on Halloween, FX has scheduled a marathon of the first 4 episodes of American Horror Story for Monday, Oct. 31."
Here's hoping that marathon helps build the show's audience. With Walking Dead breaking TV ratings records and Paranormal Activity 3 poised to do well at the box office, quality horror is hot right now. Let's fan those flames.