Apparently the trend toward horror-themed product ads is on the rise: first we were shocked to discover that Rob Zombie had directed a commercial for Woolite, and now... well, this ad entitled "The Exorcist" is such a smart, dead-on parody that a lot of people don't believe it's an ad for the Dirt Devil vacuum cleaner. As far as we can tell, it's totally legit, but more importantly it's 100 percent awesome, and it's starting to go viral in a big way. (BTW, we're not being paid by the company to say that, either. This ad is just that cool.) We've got the full version after the jump, so take a look!
Directed by Andreas Roth and produced by the German Filmakademie Baden-Württemberg, the online spot is beautifully shot and very atmospheric, employing some direct visual references to The Exorcist and more recent possession flicks, and it actually feels genuinely creepy for most of its 90-second duration... until the epically awesome punchline. The makers of this ad definitely know their shit when it comes to the conventions of horror.
Check it out below and let us know what you think!