Despite the usual can't-miss combo of director Tim Burton and star Johnny Depp, Warner Brothers' Dark Shadows earned less than it was expected to in its opening weekend, and couldn't compete with the Earth's Mightiest Heroes, who continued to break office records in Disney/Marvel's The Avengers. More after the jump.
According to The Hollywood Reporter, "Breaking another record, The Avengers grossed a stunning $103.2 million during the weekend in North America, becoming the first movie to cross the $100 million mark in its sophomore outing and falling a slim 50 percent. Worldwide, Avengers expects to jump the $1 billion mark on Sunday after only 19 days, matching the speed record set by Avatar and Harry Potter and the Deathly Hallows Part 2, as well as becoming the 11th top grossing title of all time. With Avengers doing such massive numbers, the news wasn't so good for Tim Burton and Johnny Depp's latest collaboration Dark Shadows, which debuted to a muted $28.8 million domestically, putting pressure on the Warner Bros. film to have strong legs."
"Prerelease tracking had suggested that Burton's campy adaptation of the classic vampire soap opera would earn $35 million to $40 million. The movie, which cost $100 million to produce, only received a B- CinemaScore and skewed noticeably older, with 73 percent of the audience over the age of 25. Females made up 57 percent of the audience.
"Warner Bros. president of domestic distribution Dan Fellman said the studio certainly wanted Dark Shadows to do more but added the film will benefit from being female-centric as Battleship and Men in Black 3 open on May 18 and May 25, respectively.
"'We're hoping that the next few weeks set the pace for where the movie is going,' Fellman said.
"Avengers also beat Dark Shadows overseas, grossing $95.4 million in its third weekend for a foreign cume of $628.9 million. Domestically, Avengers' cume through Sunday was $373.2 million, becoming the fastest film to reach $300 million.
"Dark Shadows opened to a $36.7 million internationally from 42 markets, a fair number but coming in on the lower end of expectations. It came in No. 1 ahead of Avengers in several European markets, including France (where Depp lives), where it grossed $4.6 million. It scored its biggest number in Russia, grossing $5.3 million."