News Article

News Article

Fear Factory Launch a Visual 'Fear Campaign'

As we hinted late last year, industrial-metal icons Fear Factory decided to set aside their usual dystopian future visions when undertaking the video for Fear Campaign – the latest single from their long-awaited album Mechanize – and focus instead on the horrors humanity has unleashed upon the real world. They weren't kidding either; it's a pretty chilling spectacle. But hey, fear is this band's business... and from the look of this one, business is pretty damn good. Go below the fold and unleash the hounds of hell!

As we mentioned back in December, the LA-shot video for Fear Campaign incorporates a concept that band frontman Burton C. Bell devised with Emmy-nominated filmmakers Ian McFarland and Mike Pecci (who also worked on Meshuggah’s just-released DVD Alive). In the latest bulletin from FF’s label Candelight, they cite the team’s recent interview with Revolver magazine in which they describe the video as “fast and intense with loads of subliminal images and symbols.”

These rapid-fire glimpses of violence, oppression and control represent what the filmmakers describe as “the atrocities of the world… single images and objects that can be identified as the tools used to create those problems.” The end result is a fairly eyeball-boiling experience.

Fear Campaign follows mind-blowing first single Powershifter, and is the first official video from Mechanize, which is slated for release next Tuesday and is currently streaming in its entirety on the band’s MySpace.  But before you go there, check out the vid right here!