It's a new year here at FEARNET, and it's time to give ourselves a make-over. Starting today, we're refreshing our brand and updating our "splat" logo to offer a more vibrant and colorful look on all aspects of the network. The logo will change in size and color on our programing ID's, network bugs and banners and morph into colorful treatments by well-known artists giving us an exciting new look and fun tone. Want to see some examples of what we mean? Check out this video below:
"This re-brand is not about revolution, but evolution, as the channel continues to grow—creating a modern look that will satisfy the hardcore audience, while expanding its outreach to casual viewers, and cultivating new opportunities with advertisers to partner with the network," said Faye Walker, FEARNET’s senior vice president of marketing, who spearheaded the refresh movement.
"We wanted to create a look that brings the Network into the next generation, reflecting the accelerated growth of the genre over the last few years, while also putting more focus on the eclectic programming and content that sets FEARNET apart from other genre outlets," added Peter Block, FEARNET president and general manager. "The genre is both more accessible and more present than it has ever been, with elements like monsters, vampires, and zombies present on almost every channel. Because of this rise in popularity, we wanted to create an environment that attracts a more diverse audience—from cult classic Corman lovers, and slasher flick fans, to those casual viewers who might enjoy SLEEPY HOLLOW and THE WALKING DEAD, but do not necessarily identify themselves as 'horror fans'."
Read the full press release on FEARNET's pres page.