Interactive TV takes another step forward with Fox's announcement of "tweet-peats." To gear up for the new fall season, Fox will air the season 1 finale of Fringe while cast and crew live-tweet during the show. Like a silent commentary track, the tweets will appear as a lower-third scroll through the episode. Fans can ask questions, and the producers will offer behind-the-scenes commentary.
According to The Hollywood Reporter, the event will take place on Thursday, September 3rd at 9:00 PM ET/PT – they'll live-tweet for both time zones. Follow @FRINGEonFOX for all the festivities, and if you have a question, Fox asks you use #fringe. Executive producer Jeff Pinkner (@jpfringe) and executive producer J.H. Wyman (@jwfringe) will be on for both the east coast and west coast feeds. Stars Josh Jackson (@peterbishop2) and John Noble (@labdad1) will only be available for the east coast airing.
Fox will be giving Glee the same treatment the following night. This could become an interesting trend – but with repeats only. ABC did something similar last season with Lost, re-airing that week's episode with pop-up Cliffs Notes, and it seemed to do well for them.