News Article

News Article

This Halloween Season Marks the Return of Fruit Brute and Yummy Mummy Cereal!


Yummy MummyIf you're anything like me, then one of the highlights of every Halloween season for you is that day that you walk into the grocery store and see that the General Mills Monster Cereals are back on the shelf; Count Chocula, Boo Berry and Franken Berry once again yearning to find themselves in your cereal bowl.  For me, there's no thrill quite like the thrill of sucking down blue milk on a brisk fall morning, and it frankly just doesn't feel like Halloween until I've consumed at least one box of each of the beloved cereals.

Unfortunately, there were two other Monster Cereal mascots that never quite caught on like the Count, Boo and Frank did, and which haven't been seen on store shelves for well over 20 years now.  That is....until this year.

But before we get onto the exciting news that turned the internet fruity this past weekend, let's delve a little bit into the backstory of the two inhabitants of the Monster Cereal graveyard; Fruit Brute and Yummy Mummy.

It was way back in 1971 that General Mills launched the now iconic line of Monster Cereals, with the chocolate flavored Count Chocula and strawberry flavored Franken Berry cereals being introduced first.  Two years later, Boo Berry joined the line, a loveable ghost that served as the mascot for a blueberry flavored cereal.  Those original three cereal monsters have represented the line for over 40 years, and can still be found on grocery store shelves each and every Halloween season.

In 1974, General Mills decided to add a wolf to the mix, and thus Fruite Brute was born, a fruit flavored cereal with lime marshmallows that was represented by a friendly looking werewolf, who rocked a pretty tubular pair of colorful suspenders.  At the young age of only nine years old, Fruit Brute was pulled from the line in 1983, after it failed to catch on with consumers the way its monster counterparts did.

Fruit BruteWondering if it was perhaps the mascot that turned off consumers rather than the flavor of the cereal, the company once again delved into fruity territory in 1988, launching Fruity Yummy Mummy cereal, this time with vanilla marshmallows and a mummy mascot.  Like the Brute's suspenders, Yummy Mummy's bandages were multi-colored in an attempt to appeal to children, but the cereal once again failed to catch on.  Yummy Mummy was forced into an early retirement in 1993, and from that point on no new monsters have been added to the line, and the wolf and mummy were never seen or heard from again.

Despite the fact that nobody was supporting them when they needed to be supported, Fruit Brute and Yummy Mummy have achieved a cult status over the years thanks to the internet, embraced by legions of Halloween lovers who have been dying to experience the taste of the two Monster Cereals that got away.  As someone who has consumed his fair share of Count Chocula, Boo Berry and Franken Berry but has never cracked open a box of Fruit Brute or Yummy Mummy, I am one of those fans who has long been lamenting the loss of something that I never had in the first place.

Cut to this past weekend.  30 years after Fruit Brute was pulled from shelves, and 20 years after Yummy Mummy suffered the same fate, rumors spread like wildfire across the internet over the weekend, indicating that General Mills was bringing the two cereals back to the market, this Halloween season.  Could it be?! Is the spiffy new box art seen below legit, or was this all an elaborate and cruel Halloween hoax?  I decided to call General Mills this afternoon to confirm the rumors, before getting my hopes up.

After a brief conversation with a General Mills representative, I can indeed confirm that not only are Fruit Brute (re-named Frute Brute) and Yummy Mummy coming back, but they've in fact actually already come back.  The representative told me that the two cereals are already on store shelves, and will soon be joined by Count Chocula, Boo Berry and Franken Berry.  The most surprising bit of information she relayed to me was that apparently Frute Brute and Yummy Mummy are being tested out as year round cereals, while the other three are remaining seasonal.  According to her, the game plan is to see how Frute Brute and Yummy Mummy do back on the market, and proceed from there.

Yummy Mummy Frute BruteBest news we've heard all year?  I don't think anybody reading this will argue with me when I answer a big hell yeah to that question!!

Now if you'll excuse me, I've got some grocery store hunting to do, and I don't plan on returning home until I find what I'm looking for.  If you come across either of the two returning Monster Cereals, comment below and let us know where you found them!!