News Article

News Article

Liked 'The Avengers'? Want More Hulk?

If, like most every other nerd in America, you saw The Avengers this weekend, then you might have noticed that Mark Ruffalo's Hulk is one of the best things in the movie. And in my opinion the best incarnation of Stan Lee and Jack Kirby's Green Goliath yet to appear on screen. So even though Marvel has stated the Hulk won't receive another solo movie any time soon, the company is already starting to change their minds. More after the jump.

In case you missed it, last week SlashFilm reported that "The Avengers is doing so well... that the Hulk may have another shot at the big screen. Marvel Studios president Kevin Feige said just a couple weeks ago that the character probably wasn't going to get another film of his own. The Huffington Post asked him about giving the Hulk 'another shot,' to which Feige replied, 'Well, no. This was the other shot. Right? I mean, this was the third appearance of Hulk and everything that we had and were going for, we put in to Hulk's appearance in 'Avengers.' So, I love that people are saying that and are feeling that way about Hulk, but mission accomplished at this point. And the way we go forward, we'll see. But it was a long road to get to this point. … But we'll be very careful about it and deliberate — as we were in how we wanted to bring him back in 'Avengers.'"

"But today there is a piece in Forbes in which Marvel's Paul Gitter, aka the company's President of Consumer Products, suggests otherwise. Gitter says Marvel is 'pleasantly surprised by the phenomenal response' to the current incarnation of the Hulk. 'His sales are up in a major way. We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner.'

"Gitter wants to sell Hulk as a new corporate icon, and says that if the trend of popularity for the character continues, Marvel will take advantage of it, '[spinning] him off to a stand-alone program next year,' with a new movie in 2015.

"What a difference two weeks and a weekend of successful international box office can bring. And while Kevin Feige, as president of Marvel Studios, may seem like he has the last word on whether or not a movie gets made, you can bet that if Marvel sees a big opportunity to sell a character like the Hulk, they're going to seize it. (Gitter calls franchise moves 'big commercials in the sky,' which should make the whole process pretty clear.)"

What do you think -- should the Hulk get another solo movie?

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