News Article

News Article

'Vampire Diaries' Takes a Bite Out of Its Competition

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Did you tune in for the series premiere of The Vampire Diaries last night?  According to the Nielsen ratings (and Variety), you did.  Setting a record for the network (beating out last season's 90210 premiere), Vampire Diaries scored a 2.1/6, with 4.8 million viewers.

In layman's terms, 2.1% of the audience polled was watching the show, with an estimated 6% of all people watching TV during that time slot tuning in.  It sounds small, but the CW is in far fewer markets than any of the other networks – and they were up against football.  Though Supernatural followed Vamp, most of the audience didn't (1.4/4, 3.4 million).  Even still, CW's Thursday lineup scored the net's best numbers ever amongst women. 

It'll be interesting to see how next week's epsiode fares.  Could Vampire Diaries be the Next Big Thing?  Could The Twilight Saga face some competition for the hearts and minds of young women everywhere?

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