News Article

News Article

Woman Submits to Public Torture to Protest Animal Testing

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In a shocking combination of protest and performance art, 24-year-old UK student Jacqueline Traide allowed herself to be subjected to a series of very real and agonizing atrocities before a stunned crowd of onlookers in order to raise public awareness of animal testing in the cosmetics industry.
 
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Photo © Mark Large
 
The live torture show was staged in April of 2012 in the display window of Lush Cosmetics, a company strongly opposed to the practice of animal testing. Lush teamed up with the Humane Society to fund the demonstration, which took place in the heart of London's Regent Street shopping district.
 
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Photo: Dollymix.TV
 
Surrounded by actors in surgical gowns and masks, Traide was led by a leash, bound with medical restraints, force-fed, injected and sprayed in the eyes with cosmetics and other chemicals; her head was also partially shaved and fitted with electrodes. The agonizing performance lasted ten hours, while hundreds of shoppers watched in horror.
 
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Photo © Mark Large
 
“The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes,” said Tamsin Omond, organizer of Lush's campaign Fighting Animal Testing. “But somewhere in the world, this kind of thing is happening to an animal every few seconds on average. We need to remind people it is still going on.”
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