Every time I feel beaten down by a rash of mediocre new "found footage" horror flicks, I have to remind myself that HEY, I actually do like this gimmick. (Yes, still!) If I have to struggle through Area 407 and Crowsnest and Hollow to find buried treasures like [REC], Paranormal Activity, and Grave Encounters, then that's just fine with me. But just as this "DIY" approach to storytelling lends itself exceedingly well to lazy first-timers with no ideas and no money, it can also evolve into something quite novel and creepy when handled by smart, clever, and/or experienced filmmakers. Thankfully that's what has happened in the case of The Bay, a simple enough horror flick that could have easily become just another chintzy eyesore were it not for some clever writing, crafty editing, excellent special effects, and (best of all) a seasoned filmmaker who may by new to the horror game, but is obviously still a gifted storyteller.