A work-in-progress version of Sam Raimi's horror comeback Drag Me to Hell screened in the wee morning hours of Monday, January 16th at the SXSW Film Festival in Austin, Texas. Save for some effects and the sound mix, the film seemed mostly complete. Drag Me to Hell features a rote E.C. Comics style plot that piles on old school horror cliches, including a gypsy curse, demon spirits, haunted houses, and a late night foray into a graveyard. Raimi shapes this overly familiar material into a slick horror film that seems to meets the demands of the current market while flaunting all the elements that originally made him one of the world's top horror directors.