(SANTA MONICA, CA – June 26, 2012) – FEARnet, the leading TV destination for horror, suspense and thriller programming, today announced a new promotional partnership with Six Flags Entertainment Corporation (NYSE:SIX) that encompasses a multi-pronged marketing campaign in 10 domestic regional theme parks. The campaign offers FEARnet branding on designated ‘maximum’ thrill coasters in addition to promotional TV spots in-park and web banners on sixflags.com. It also features inclusion on billboards, park maps and jumbotron displays.
“Six Flags is the perfect promotional partner for our emerging TV network,” stated Peter Block, FEARnet’s president and general manager. “Six Flags is known for its signature collection of thrill rides, from mild to extreme; we offer the same ‘thrill’ ratio with our programming. Audiences that tune into our channel will always find something to enjoy from a fun monster-themed film to a scary psychological suspense thriller.”
As part of the multi-platform promotion, one designated “maximum thrill” ride at each participating park will be branded with the FEARnet logo. Additional elements include FEARnet promotional spots on Six Flags TVs, jumbotrons, and logo placement on scrolling marquees. A customized FEARnet billboard will also be displayed at the entrance to the designated ride; one web banner will be listed on sixflags.com and FEARnet’s logo will be included in park guides.
The program launched Memorial Day weekend and runs through the end of October. FEARnet will also be included in Six Flags’ legendary Halloween-themed event – Fright Fest.
FEARnet participating markets and park locations include:
- Six Flags America – Washington D.C./Baltimore
- Six Flags Discovery Kingdom – San Francisco
- Six Flags Fiesta Texas – San Antonio
- Six Flags Great Adventure – Princeton
- Six Flags Great America – Chicago
- Six Flags Magic Mountain – Los Angeles
- Six Flags New England – Boston
- Six Flags Over Georgia – Atlanta
- Six Flags Over Texas – Dallas
- Six Flags St. Louis – St. Louis