Are the advertisements for movies that we're bombarded with on a daily basis too violent, and does that fictional violence have a negative impact on us, as a society? It's a question that anti-horror people often raise, and New York-based artist Jon Burgerman is one of those people.
In an attempt to combat the growing trend of cinematic violence, Burgerman recently staged a series of what he calls 'public interventions,' wherein he literally brings subway movie ads to life, by inserting himself into them. After being photographed standing next to the ads, Burgerman then heads into Photoshop and spices up the photos with weapons and CG blood.
By making violent ads much more violent, the artist hopes to make people think about the fictional violence we pass by every day, without even thinking twice about it. “Whilst on the look out for guns and violence in general, I’ve noticed there are some very obvious threats under our noses,” Burgerman told PSFK. “How have we missed these? Who are these people aiming at?”
The series is called 'Head Shots,' and between you and me, I think all Burgerman has done here is take non-violent ads and cleverly make them much cooler, and much more violent. But maybe I'm just missing the point.
Check out Burgerman's Head Shots below, and drop a comment underneath and let us know what you think of these!
Speaking of gory public service annoucements, you're gonna love this one!!