Ray Bradbury's Fahrenheit 451 is probably the sci-fi novelist's most famous work. In it, firefighters set fires rather than put them out, and focus their attention on the most illegal of contraband: printed books. Naturally, this inspires some great ways to market the book.
In 1953, publisher Ballantine released a series of the book, limited to 200 signed and numbered copies, that were bound in asbestos. This makes the book virtually fireproof, but as scientists found out a number of years later, asbestos is highly carcinogenic. A copy of this rare edition is currently selling for $20,000.
On the other side of the spectrum is a highly flammable version of the book. Designed by artist Elizabeth Perez, the spine has match-striking paper, and the "1" in the title has been replaced with a match. This is a concept design that is not currently for sale.