Zom-rom-com Warm Bodies easily dominated the box office this weekend, pulling in $20 million in its opening weekend. This is especially impressive considering that the Stallone action flick Bullet to the Head was the next top-rated new movie this weekend, and it only brought in $4.5 million.
What is far more interesting is that this is the third week in a row that a new-release horror film has topped the box office. Last week, Hansel and Gretel: Witch Hunters brought in $19.5 million (against the Jason Statham premiere Parker, which pulled in $7 million) and the week prior, Guillermo del Toro's Mama pulled in $28 million, facing off against other theatrical newbies Broken City with Mark Wahlberg ($8.2 million) and The Last Stand with Arnold Schwarzenegger ($6.2 million.)
I feel like there are a few lessons studios can take from this.
First, horror movies don't have to be relegated to October. Let's face it - horror fans will come out to the theaters no matter what time of year it is.
Second, horror movies clearly have a wider appeal than pure action films. I suspect it is because horror flicks appeal to women more than the action flicks.
Third, I think it is time that we all agree that aging action stars like Stallone and Schwarzenegger should really stick to Expendables movies.