William Castle's Five Top Movie Gimmicks
William Castle pioneered the promotional movie gimmick in the 1950s and 1960s.
house on haunted hill
Originals vs. Remakes: 'House on Haunted Hill' (1959) vs. 'House on Haunted Hill' (1999)
A wealthy weirdo offers five strangers a large sum of money if they'll spend the night in a notoriously haunted mansion.
